Toysaholic
Created a proof of concept for an e-commerce site for parents to buy, share, and recycle kids' toys
Year
2022
Client
Proof of Concept
Project Overview
Create a proof of concept for Toysaholic, an e-commerce platform designed for parents to discover and purchase toys for their children. Beyond shopping, it allows parents to share and recycle toys within a community, promoting sustainability among new and experienced parents.
Research
Developing a proof of concept (POC) required selecting suitable UX research methods, analysing data, and designing a validated concept.
Problem Statement & Project Objective
I was tasked with designing a proof of concept for Toysaholic, an e-commerce website for children's toys, to differentiate it from existing platforms. The goal was to create a seamless, modern user experience for next-generation parents, incorporating unique features like toy sharing and recycling to promote sustainability. The challenge was to design an intuitive, engaging platform that addresses market gaps and fosters a community-driven approach to toy shopping.
Developing and Defining the process of the POC
This e-commerce website aims is to create a sustainable community between new parents and experienced parents where parents can explore, share and recycle toys for the next generations safely and sustainably. Before developing this idea, it was important to understand what products and experiences exist presently so that I can develop a concept that can improvise the overall experience of creating an e-commerce website for parents to buys toys from.
Exploring Shopify: Identifying affordances and problems
Conducting Heuristic Evaluation: Shopify as an e-commerce platform
Exploring existing websites hosted through Shopify for Children Products & Toys
Heuristic Evaluation on existing websites hosted through Shopify for Children Products & Toys
Competitive Analysis
Identifying and analysing competitors to create a user-friendly, accessible, and superior product.
Defining the Audience
Ecosystem Map
User Interviews
User Personas
Identifying Painpoints
Empathy Mapping
Affinity Mapping
Low Fidelity Wireframe
High Fidelity Wireframe
This comprehensive approach aimed to create a sustainable community where parents can safely and sustainably share and recycle toys, enhancing the shopping experience for children's toys.
